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售價:1026  |
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詳細資料ISBN：9781259251078 叢書系列：管理經濟學 規格：平裝 / 714頁 / 普通級/ 單色印刷 / 12版 出版地：台灣 內容簡介 KEY FEATURES 1.LIST OF KEY TERMS AT THE END OF EACH CHAPTER: KEY TERMS WILL HELP STUDENTS LEARN IMPORTANT VOCABULARY AND REINFORCE CHAPTER CONCEPTS. 2.LEVEL: MANAGERIAL ECONOMICS, 12TH EDITION ASSUMES NO PREVIOUS TRAINING IN MICROECONOMICS AND ONLY BASIC ALGEBRA AND GRAPH-READING SKILLS. IT IS APPROPRIATE FOR A WIDE-RANGE OF SCHOOLS AND COURSES. FOR THOSE INSTRUCTORS WHO WISH TO TEACH IN A MORE MATHEMATICALLY RIGOROUS MANNER, CALCULUS IS INCLUDED IN MANY OF THE CHAPTER APPENDIXES. 3.DUAL SETS OF END-OF-CHAPTER QUESTIONS: TO PROMOTE THE DEVELOPMENT OF ANALYTICAL AND CRITICAL THINKING SKILLS, TWO DIFFERENT PROBLEM SETS ARE PROVIDED. 4.TECHNICAL PROBLEMS HELP STUDENTS BUILD AND REINFORCE A PARTICULAR SKILL. THESE PROBLEMS PROVIDE A STEP-BY-STEP GUIDE FOR STUDENTS TO FOLLOW IN DEVELOPING THE ANALYTICAL SKILLS SET FORTH IN EACH CHAPTER. 5.ANSWERS TO TECHNICAL PROBLEMS ARE PROVIDED AT THE END OF THE BOOK. AS IN PREVIOUS EDITIONS, THESE ANSWERS ARE FULLY WORKED OUT SO THAT THE STUDENTS CAN SEE HOW TO CALCULATE THE ANSWERS. 6.APPLIED PROBLEMS SERVE TO BUILD BOTH CRITICAL THINKING AND BUSINESS DECISION-MAKING SKILLS BY APPLYING THE PRINCIPLES COVERED IN THE CHAPTER TO REAL-LIFE DILEMMAS TAKEN FROM BUSINESSWEEK, THE ECONOMIST, FORBES, AND OTHER BUSINESS NEWS PUBLICATIONS |
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